Disney has announced a new partnership that will see characters
including Winnie-the-Pooh and Mickey Mouse integrated into classic Cath
Kidston prints, over the course of a number of seasons.
The first Disney x Cath Kidston collaborative collection will feature
Winnie-the-Pooh and his friends within Cath Kidston’s signature print
designs – Button Spot and Bramley Sprig, a brand new print inspired by the
home of the British bear, and will be launched to coincide with
Winnie-the-Pooh’s 90th-anniversary celebrations in October 2016.
The new prints will be available across all of Cath Kidston categories
including accessories, homeware, kids, and fashion, and the limited edition
items will be stocked in selected Cath Kidston stores in the UK, overseas
and online at CathKidston.com.
The first collection with Winnie-the-Pooh will launch on September 26 in
the UK and online, followed by an overseas launch on September 27.
A second Disney collection featuring Mickey Mouse and Minnie Mouse and
will arrive in store and online on December 5, in time for Christmas. With
further collections set to roll out over time, with the Disney characters
for these future ranges to be announced in due course.
Cath Kidston, marketing director, Sue Chidler, said: “We’ve thoroughly
enjoyed marrying the storytelling elements of classic Disney characters
with our signature prints. Winnie-the-Pooh is a perfect start for the
collaboration, embodying the cheerfulness of the Cath Kidston brand.
“The fusion of Disney’s Winnie-the-Pooh characters with our classic
designs makes for an exciting, creative collection filled with personality
that we believe our customers will love to collect.”
The Walt Disney Company EMEA, VP of fashion and lifestyle, Francesca
Gianesin, added: “It is extremely important for Disney to collaborate with
partners that share the same vision for quality and passion, and we feel
there is a natural synergy with Cath Kidston.
“We can’t wait for fans of all ages to enjoy the Winnie-the-Pooh
collection, as we celebrate the loveable characters of Hundred Acre Wood
during their 90th anniversary year. Cath Kidston’s playful and iconic
prints provide the perfect backdrop for our classic Disney characters, and
we’re looking forward to creating more new and exciting product together.”
Image: Courtesy of Cath Kidston and Disney