London Fashion Week designer, Craig Green, has teamed up with Björn Borg to
launch a limited edition capsule collection for men, women and unisex. The
range, which features sports fashion for autumn/winter 2016, marks Green
first foray into the athletic wear arena as well as women’s wear design.
“The Craig Green x Björn Borg Collection marries my
conceptual fascination with light and shadow, with the utilitarian beauty
of Björn Borg’s heritage,” said Green. “The idea is to have a
multifunctional garment for both men and women that is not really
gender-specific. Functional components become a distinct design feature,
and a bold logo is replace by a single circle – a development of the whole
motif I often explore.”
The resulting collection consists of 20 items such as padded trousers,
performance leggings and a lightweight technical raincoat in black and
off-white. Craig Green x Björn Borg will be officially presented during an
event at Fashion Week Stockholm on February 1, although a few items from
the collection were also shown at the London Collections: Men exhibition in
Victoria House.
Prices for the collection are set to range from 75 pounds for a shirt to
320 pounds for a hooded, quilted poncho. The collection will be available
in Björn Borg stand alone stores as well as a handful of speciality stores
from October, 2016.