The Shop is a new online platform launched by Not Just A Label. The fashion forward designer platform brings together emerging graduates and design talent over forty countries. The online initiative launches 28th May 2009 and will feature one-off pieces from designers like Ute Ploier, Anna Aichinger, Husam El Odeh and many others.
The first to host The Shop is Robin Schulié, head-buyer of Maria Luisa store in Paris and Unit F, the Austrian Association for Contemporary fashion. Diane Pernet, editor of cult-favourite blog, A Shaded View On Fashion, and founder of ASVOFF, fashion film festival, has been announced as the host in July. Each month thereafter will be headed by another leading industry figure.
Not Just A Label is a global business directory for showcasing fashion designers of the moment, and nurture new talent. Through a global showroom, the company offers a free tool that can be used by designers to present themselves along with their collections.
The launch of The Shop coincides with the 9 festival for fashion and photography in Vienna, initiated and organized by Unit F büro für mode.