Contemporary womenswear brand Finery, co-founded by former Asos fashion
director and Topshop buying director Caren Downie, is launching a
collaboration collection designed by a line-up of “authentic” women, to
mark its one-year anniversary.
The collection named ‘Forever Pieces’ consists of timeless designs
including a leather jacket, sweatshirt, and jumpsuit, each designed by six
women that are “each brilliant in their own field” and admired by the brand
for their style, talent, and embodiment of the Finery spirit.
The collaboration features designs by actress Vicky McClure, DJ and
presenter Alice Levine, journalist and author Polly Vernon, playwright
Polly Stenham, stylist and AnOther Magazine senior fashion editor Agata
Belcen, and Nicki Bidder, managing partner of Starworks Group.
Commenting on the women chosen for the brand’s first collaborative
collection, Downie said: “This wasn’t about finding pretty faces and
stratospheric numbers of Instagram followers. We chose to work with a group
of women who know exactly who they are, and have strong ideas on how they
like to dress.
“It’s important to us they are people we respect. Women we could value
for themselves and what they do.”
Each woman has designed a piece of clothing that they would like to keep
forever and would make a great wardrobe staple for the Finery customer.
Actress McClure went for a “smart, loosely tailored” jumpsuit while Vernon
went for a leather jacket, and Bidder opted for a sweatshirt.
The other designs include a “short, sweet and perfectly cut” tunic by
Stenham, while Belcen opted for a pair of “well cut” trousers in a polka
dot print, and Levine designed a Forever blouse with piecrust detailing to
the shoulder, button placket and rear, finished with a contrasting neck
tie.
When describing her blouse design, Levine, said: “I kind of like things
with girlie touches and flourishes but I never like to feel too overly
sexy.”
Downie added: “We wanted to ensure that the ‘Forever Pieces’ collection
was fine tuned to what real women really require from their favourite
pieces. So we are thrilled that all our collaborators are as excited as us
to consider every detail of their pieces and make sure that design and
wearability are the most perfect they can be.
“Fabric, colour, collar shape, button placement and size are just a few
of the details that combine in unique ways to define a signature piece that
you want to wear every day but is still special.”
The limited edition capsule collection is priced from 49 to 249 pounds
and is available online at FineryLondon.com, as well as at Selfridges,
Oxford Street, London.
In February, Finery revealed that its sales had hit 5 million pounds in
its first year of trading, and opened concessions in six John Lewis
department stores that it hopes will “accelerate awareness” of the brand.
Image: Finery