Dutch denimlabel has partnered with the Fashion
Matters programme of the Dutch Sandberg Instituut. The brand will support
the programme by offering financial support as well as offering knowledge
on the fashion industry.
“With this collaboration we want to question the role and future of the
fashion industry in a rapidly changing world and culture and be part of the
quest for new knowledge and practice,” stated Thecla Schaeffer, chief
marketing officer at G-Star, in a press release. The Fashion Matters
programme is centred on the impact that the fashion industry will have on
people and the planet in the future, which are also questions that the
Dutch brand is concerned with.
The two-year programme, which will be led by the Belgian artist
Cristophe Coppens, aims to look for ways of designing, producing and
promoting one´s products without losing sight of the consequences this has
on consumers of the future. “It´s up to the new generation to research and
fine-tune their choices, look deeper into current options and develop
forward-thinking models that put them at the forefront of a much needed new
wave of fashion,” said Coppens.
The Sandberg Instituut is based in Amsterdam and also teaches
post-graduate courses in fine arts, design and interior architecture.
G-Star´s partnership with the school will last for two years.