Graduate Fashion Week
isn’t just for women’s and menswear designers, this year also saw an influx
of fashion designers showcasing impressive childrenswear collections, with
Salford University’s Sinead Blagbrough scooping the Mothercare
Childrenswear Award at the prestigious gala show.
Blagbrough impressed the judges with her “attention to colour, designer
and innovation,” for her vibrant ‘Two Girls, Two Worlds’ collection, and
FashionUnited sat down with her to discuss why fashion, the inspiration
behind her graduate collection, as well as the challenges she faced
designing for the children’s market.
Why did you want to be a fashion designer?
“I took the decision to be a fashion designer after many years in the
creative field, fashion design allowed my to combine all the skills I
favoured from design through to production, as well as allowing me to work
in a field constantly evolving and making every project unique and
fresh.”
What was the inspiration for your graduate collection?
“I was initially inspired by the vibrant colours of the Malibu surf and
the style brought by British ready-to-wear runway. This combined to create
my collection picking two muses that brought together each element.
“‘Two girls, Two worlds’ finding friendship through being penpals, keen
to communicate regularly and share their life differences – a classic
London child and a typical Malibu minor. That’s where the story came about
that I based my collection and inspiration on.”
What fabrics/techniques did you use?
“I used a combination of fabrics throughout the collection from textured
cotton, metallic effect lambskin and scuba combining techniques such as
bonding and decorative topstitch to create detaining, on top of sublimation
print onto all fabrics used. I sourced all my fabrics in China on a
three-week trip, meeting suppliers and fabric showrooms.”
How did going to China come about?
“My time spent in China involved a collaborative project with fashion
students, leading them through a project with the outcome of a finished
garment showcased in a fashion show. This gave me great teaching experience
with added challenges of working with students that weren’t English
speaking.
“I have also been selected to team lead the Chinese summer school when
40 Chinese students are visiting the University of Salford for two weeks,
which combines studio work with educational visits.”
What are the signature piece/pieces?
“Signature pieces from my collection would have to be the bonded trench
coat, combining a similar style to the iconic British trench but with new
fresh colours and fabrics.”
Were there any challenges designing for the children’s
market?
“Childrenswear always combines extra challenges and restraints,
obviously there is a lot more health and safety concerns when designing for
children that need to be considered throughout all aspects of design as
well as ensuring the designs being produced are relevant for the age range,
not being too old or too young in style, colour, print and fabric quality.
“Also ensuring I created something equally as appealing to the children
wearing it as well as the adults purchasing the garments, it’s important to
consider both consumers when designing for the children’s market.”
Did you enjoy your Graduate Fashion Week experience?
“Graduate fashion week was beyond what I expected, I have visited the
show in previous years but actually being privileged to showcase my own
work gave it an extra, even more, enjoyable experience.”
Why did you choose to study at Salford University?
“Salford University has an amazing reputation as a leading fashion
course in the UK. Visiting the university, seeing the facilities and
speaking with Bashir Aswat, programme leader, and the other tutors made my
decision. Being able to be part of a course that has such inspiring and
dedicated tutors helped me to gain the success I have from my degree.”
What was the most valuable thing you learned on your
course?
“That hard work is what makes success and that what you think at the
time is the best, can always be made better, and the only way to be
successful is to constantly evaluate and be critical of your work.”
What do you wish you had been told before you started your degree?
“To enjoy every minute of it as it will be over in a flash.”
What advice would you give someone considering studying
fashion?
“Be prepared to give it 110 percent and believe in yourself, hard work
is needed and at the time it seems like it’s taking over your life but once
you finish your degree you will miss it.”
What designer do you most admire?
“I would have to say at present Romio Gigli, after being privileged
enough to spend a day with him, gaining an insight into his life as a
designer and the processes that gained him success really opened my eyes
and inspired me.”
Images: courtesy of Sinead Blagbrough