Gucci has rolled out its revamped website to Europe, after debuting its new
digital look in the USA and Canada in October 2015.
The move comes as Gucci’s is
positioning the brand with a younger and more style-focused consumer.
In technical terms, the new site is fully interactive and optimised to
adapt to all screen sizes, offering “intuitive navigation and integrated
storytelling, which allows users to discover the entire range of Gucci’s
ready-to-wear and accessories collections, but also to develop an emotional
tie with the brand’s new creative vision,” said the house in a release.
The new site is now replatformed for its North America, Europe, UAE
and Australia markets.
With greater focus on content and storytelling, the new Gucci website has
updated its editorial section is with what is states is a “compelling
exploration into the details and inspirations behind
creative director Alessandro Michele’s collections as well as an exclusive
insight into his world.”