Invista has unveiled a new Lycra tool that will help casual bra
designers to select the most optimal fabric to deliver improved garment
performance.
The Lycra Bra Fabric Finder tool has been developed in response to what
it calls the current “casualisation of the bra market”, which has included
a shift towards casual bras including wire-free bras, sports bra, bralette
or bandeau.
While garment design and construction remains important to bra quality
and performance, Invista says fabric selection is critical when it comes to
deconstructed, casual bras and this tool will help designers to easily
identify the best fabric construction and help add functionality to any
casual bra collection.
“Today, women want to be the best they can be and they’re tired of
having to sacrifice support and shape for comfort, they want it all,” said
Melissa Minihan, vice president of marketing, Intimate Apparel, at Invista.
“Casual bras are not a fad that will die out. Their widespread, global
appeal represents a style evolution, and the Lycra Bra Fabric Finder will
make it easier than ever before for brands to meet this growing demand and
gain market share.”
The Lycra Bra Fabric Finder tool works by identifying the desired
comfort and support level they needed, for instance, active fabrics are
meant for high support and medium comfort, such as for light physical
activities such as yoga, while everyday fabrics grant a mix between comfort
and support, perfect for all-day, and leisure fabrics provide high comfort
and medium support, great for wearing at home. Then the finder will choose
the shaping type, from ‘natural shaping’ for a softer, truer silhouette to
‘power shaping’ for more defined curves.
Designers will then be able to select the appropriate certified fabric
to meet their needs, which Invista adds has gone through a rigorous testing
process to ensure it meets the predetermined parameters of each
IP-protected index.
Images: courtesy of Invista