London – The best know for its anti-paparazzi scarf –
aka the modern day cloak of invisibility – has launched its debut
activewear clothing collection dubbed #AnonymousSeason1 in collaboration
with Jay Z.
Created by Saif Siddiqui, founder of Access All Brands, the brand’s of active wear
#AnonymousSeason1 consists of handmade garments designed to offer its
wearer privacy by rendering them invisbile in any mobile flash photography.
Items in the collection include a zip-hoodie sweatshirt, retailing for 248
US dollars, sweatpants, retailing for 116 US dollars and t-shirts for 64 US
dollars. New items will be added to collection throughout the rest of the
year.
“Privacy is now a luxury. With #AnonymousSeason1 you can now take control
of your privacy enabling you to protect your reputation and image,” said
Siddiqui in a statement. “We, at ISHU, believe that you should have the
right to choose whether you want to be photographed, appear on Twitter,
Instagram or someone’s Snapchat which is exactly what the ISHU is able to
do for you.”
The new garments contain the same technology used in the original ISHU
anti-flash scarf, a combination of millions of crystal spheres and
nanotechnology which absorb the mobile flash and render the wearer
‘invisible.’ The debut apparel collection launch coincidences with ISHU’s
first collaboration with artist Jay Z, in honour of the 20th anniversary of
his debut album Reasonable Doubt.
To mark the album’s anniversary, ISHU is set to launch a limited edition of
the Jay Z x ISHU x RD 20 scarves, artwork and visuals at the Reasonable
Doubt Pop-Shop, a retail space created to replicate the iconic D&D Studios
in New York. The collection will be available for sale at theishu.com and
fancy.com this October.
Photo credit: The ISHU, Facebook