New York-based designer Jason Wu has worked directly with the Pantone
Color Institute, which provides colour trend forecasting and brand colour
development services, to develop a specific grey colour that will be
exclusive to his upcoming Grey Jason Wu line.
The sister label to Wu’s mainline, was named after the designers
favourite colour, and this custom shade is a light tone of grey, comprising
of 90 percent white with a hint of blue, which the designer states is the
“perfect shade to live in”.
Grey Jason Wu launches in June and this signature hue of grey will be
used for the brands packaging, labels and notecards, as well as on pieces
in the upcoming collection. The label aims to speak to the girl looking for
a “sense of whimsy and uncomplicated chic” in her wardrobe, and will
feature Italian and Japanese fabrics in a range of feminine looks for
everyday, year-round wear.
“We thought, ‘This is a collection named after a colour. It would be
really great to work with Pantone on a custom shade,” Wu told WWD. “When
you think about colours, Pantone is the standard. It’s something we use on
a daily basis.”
Price points for the Grey Jason Wu line are expected to range from 295
dollars to 1,395 dollars.
A photo posted by GREYJASONWU (@greyjasonwu) on May 26, 2016 at 9:33am PDT
Image: Grey Jason Wu Pantone