JJB Sports is thought be in talks to launch a digital TV channel. The high street sports retailer, founded by Wigan Football Club chairman Dave Whelan, is said to be close to launching JJB Sports TV, after having spent £3.3 million for the Golf Channel UK and the Golf TB Pro-Shop channel last year. According to the Scotsman, the channel will likely show a mix of editorial sports programmes, including ladies’ golf, and will also function as a shopping network. The channel is expected to reach eight million homes in the UK. Further news of developments will most likely be revealed during the company’s release of its annual results later this week. The market expects a rise in pre-tax profits to £40.4 million on sales up 8 percent to £811 million.