Keds Collective x Topshop for SS’16

London –
In honour of its 100 year anniversary, footwear label Keds has teamed up
with British high street retailer Topshop to create a capsule collection.
Part of the Keds Collective, the initiative sees Keds develop a group of
creative entrepreneurs and influencers who represent the brand’s commitment
to help empower women around the world
through its Ladies-First platform.

“As we celebrate our centennial year, we are thrilled to introduce the
world to the new Keds Collective, a group of inspiring women who have made
a significant impact in their respective industries,” said Chris Lindner,
president, Keds in a statement. “The members of the Keds Collective mirror
the individuality and everyday triumphs of the women in the world who wear
our sneakers—celebrating female empowerment, individuality and following
your own path to success.”

To celebrate
our centennial, we’ve teamed up with amazing ladies including @aw,
@torikelly, @ciara and more. Can’t wait to share more with you next
week! #keds100 #ladiesfirst #regram

A photo
posted by Keds (@keds) on Feb
6, 2016 at 6:23am PST

For the first collection launch, Keds Collective has selected senior
fashion editor Julia Sarr-Jamoi​s
and style blogger Tina Leung to create two unique Keds Champion, in
collaboration with Topshop. Leung’s design features the iconic sneaker
covered in a layer of pearlescent sequins, while Sarr-Jamois creation comes
in pink canvas with patterned cobalt and pink laces.

The Keds Collective capsule collection is set to launch May 5, 2016, online
at Topshop.com and at selected Topshop stores arounf the world, retailing
for 45 US dollars (75 euros).