London – As more and more announce
in their
and
, organisations behind the
bi-annual showcases integrate new initiatives of their own to bring
consumers even closer to the main event. Now London Fashion Week is set to
be broadcasted amongst UK viewers as never before, as the British Fashion
Council has teamed up with media company Ocean Outdoor to screen LFW
footage to over 35 million people across the country this month.
“Collaborating with Ocean Outdoor means that we are able to bring British
talent and London Fashion Week to more people than ever before,” said
Caroline Rush, CEO of the BFC. “At a time when many conversations are
taking place around connecting fashion weeks with consumers, this is a
perfect opportunity to reach both new and existing fashion fans throughout
the UK.” The new initiative with the BFC follows on from last February,
when Ocean Outdoor teamed up with British fashion retailers to showcase their AW15
catwalk shows on shoppable outdoor screens together with Twitter.
Daily round ups of shows from designers as well as presentations will be
broadcasted on outdoor screen in 60 locations in the UK, bringing LFW for
the first time to Birmingham, Bristol, Edinburgh, Glasgow, Leeds,
Liverpool, Manchester and Newcastle. Screen will also be placed in London
around Canary Wharf, Holland Park roundabout, Two Towers West and
Westfield. The screen will showcase footage from February 15 to 23, and are
set to play footage from last season SS16 showcase in the run up to LFW.
“This new venture amplifies the attention afforded by London Fashion Week,
allowing designers and brands to reach significantly wider audiences across
the Ocean portfolio,” said Ocen CEO Tim Bleakley. In addition to announcing
their collaboration with Ocean Outdoor, the BFC also revealed its public
programme of events running during London Fashion Week which is directed at
consumers. This season’s consumer events include , the exhibition
at Somerset house and
Photos: Ocean Outdoor collaboration with Topshop and
Hunter, February 2015