Football club Manchester United has signed a partnership with American
outdoor brand Columbia Sportswear as its first official outdoor apparel
partner.
As part of the deal, the well-known American outdoor brand will design
and create dual-branded outerwear for outdoor endeavours, including hiking,
climbing, mountaineering, as well as water and snow activities.
The exclusive Manchester United outdoor collection will be available to
its global fans in autumn 2016.
Manchester United Group managing director, Richard Arnold, said:
“Manchester United is proud to be partnering with Columbia Sportswear to
bring our fans a new and exciting range of club branded products.
“Like Manchester United, Columbia is steeped in history and has a
reputation for creating innovative premium products. Available in over 100
countries, Columbia enjoys an international reach that matches the Club’s.”
Columbia Sportswear senior vice president of merchandising and design,
Joe Boyle added: “We are excited by the opportunity to unite the pinnacle
franchise in sport with the global leader in the outdoor industry.
“Manchester United and Columbia share a commitment to performance and
innovation. Together, we will deliver to Manchester United fans around the
world an attractive line of outerwear featuring Columbia’s most advanced
proprietary technologies.”
Image: Manchester United