Like many a luxury company before it, Moschino is planning on opening a hotel in 2008. Together with Mobygest, a leading Italian hotel chain, Moschino will launch its first hotel in Milan . “We want to create a different hotel from what is the typical scene, one that will reflect Moschino’s philosophy and whimsical image,” chief executive of Aeffe, the company that controls Moschino, told WWD. The hotel is being designed by Moschino’s creative director Rossella Jardini and her design team. Located on the trendy shopping avenue Corso Como, the hotel will provide a perfect blend of fashion and hospitality. Badioli revealed that if the project is a success, other hotel in other cities will follow.
Further to this, the brand is introducing a new home collection. “We had previously produced one-off products for our boutiques, but we are now studying new prototypes for a larger production and a full-fledged home collection,” Badioli said. Moschino joins the ranks of Giorgio Armani, Versace, Ferragamo, Bulagri, Diesel and Missoni in the hotel business.
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