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Los Angeles – Debuting next Thursday, Nike is releasing its newest line involving
advanced technology to better serve the activewear crowd. The fresh line,
entitled Nike Tech Knit, includes intricate craftsmanship with
technological enhancements to create a more improved, unique experience for
the wearer.
The 52-year-old brand has already gained a reputable standing for hi-tech
clothing. Nike is at a high ranking when it comes to fitness clothing and
gear, with backers such as athletes LeBron James and Alex Morgan in the
brand’s ad campaigns. Unveiling Nike Tech Knit however, is proof that the
company hasn’t gotten lazy. The new line includes computer programming and
research that has engineered panels within the garments, allowing for
optimal stretch when needed. Also, in order to cater to the Nike customer,
the clothing is seamless to provide ultimate comfort. Made from a
nylon-cotton blend, the clothing also had added breathability in areas
needed most, such as the underarms.
Alongside with t-shirts and tops, the collection will also include track
pants and hoodies. Stylistically designed, the technological line will also
serve fashion purposes for its customers. The line will vary in price,
ranging from 110 dollars for a t-shirt for approximately 250 dollars for
the Tech Knit Windrunner. The collection will be available starting January
26 on the brand’s website.
Photos: WWD