Controversy: Mango chooses white model to promote African collection
By London – Mango, the Spanish high street fashion giant, has been criticised for casting Kendall Jenner as the face of its ‘African Tribal Spirit’ collection. Critics have questioned the decision to use a white model to represent a collection inspired by Africa. Xavier Tio, the head of the Udutama Association, an organisation that supports minorities […]
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Interactive chart – Top 10 most popular fashion brands of 2015
For a brand to be popular, they have to conquer Instagram, be huge on Facebook, and get their Tweets on Twitter retweeted to expand their reach. But, which fashion brand has become the most popular of 2015? Well, FashionUnited analysts have been calculating each global fashion brand’s reach taking into account their social media followers […]
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Proenza Schouler to sell collection straight after its runway show
London – When Proenza Schouler presents its Fall 16 collection during New York Fashion Week next Wednesday, customers will be able to buy a capsule of styles straight after the show. Called The Early Edition collection, eight runway looks and four versions of their Hava handbag will be available for purchase the morning after their […]
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Femininity rules the runways at day 3 of NYFW
Day three of New York Fashion week rolled along, and it was all about the femininity. This morning, Jill Stuart showed her ability for creating soft textured and giving women that perfect level of femininity with her clothes is worthy of high praise. While the designer could have stood to pair down on the studded […]
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Converse debuts "souvenir jacket" collection
New York – Last week Converse debuted their new souvenir jacket collection. The sneakers are available in two premium incarnations of the classic high-top model, and draw inspiration from the “Sukajyan” jackets that originated on post-WWII Japan. The sneakers seem to be one of Converse’s most unique collaborations to date. Back during WWII, departing U.S. […]
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The Kooples launch couples app
French fashion label The Kooples has launched a new social networking app for lovers and couples who wish to communicate confidentially. The Kooples Blackout app offers users the opportunity to “connect with just one person in that moment” by blocking out all other phone activities. By starting the Blackout mode, it prevents users from receiving […]
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Retail therapy can buy happiness, scientists say
Brands, boutiques and purveyors of retail therapy will be delighted in the latest finding that buying material possessions can, in fact, buy you happiness. Buying a new Céline coat or a made-to-measure suit, brings you just as much happiness as, say, a ski trip, scientists say. However, the happiness gained from buying things versus that […]
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Adidas: the most sustainable fashion company in the world
German sportswear company Adidas is said to the world’s most sustainable fashion company, according to research firm Corporate Knights. The Canadian-based group has an annual ranking of the world’s top 100 most sustainable companies and Adidas, the first fashion business on the list, ranks in at number 5. In order determine how sustainable each company […]
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The Fashion Intern: From Trainee to Title First Time
What to do if, midway through your bachelors in Fashion Merchandising, you get offered the PR job of your dreams? Do you seize the offer and never look back, or finish what you’ve started and gain those all-important qualifications, hoping that other such golden opportunities materialize when you graduate? 21-year-old Mason Howell, Public Relations Coordinator […]
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FashionUnited shares industry insights during live #PureHangout
“Economies of Scale, and Uniqueness, the next steps for large and small retailers” was the topic of today’s #PureHangout session hosted by UK’s leading fashion trade fair Pure London. FashionUnited, represented by Lennard Minderhoud, FashionUnited CEO as well as UK editor Vivian Hendriksz, shared their insights on the industry together with Sophy Searight, Pure London […]
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