Lauchmetrics from Fashion GPS to use social media influencers marketing
By Los Angeles – Instead of using the traditional route of advertising, two fashion companies have decided to merge to compete in an influencer marketing driven world. Technology provider Fashion GPS recently just collaborated with Paris-based company Augure to create a new global flagship company entitled Launchmetrics. The two, specializing in both marketing influencer software as […]
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Kanye West Yeezy 950s practically sold out
New York – Many shoe fans have had their calendar marked for October 29 for quite some time in preparation for the release of Kanye West’s Yeezy 950s. A majority of the retailers carrying Yeezy Season 1 have already sold out of the Yeezy 950s, however. Many retailers waited until their usual store opening times […]
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Lane Bryant scores success with hashtag #ImNoAngel
Plus-size retailer Lane Bryant has been able to score success from its marketing campaign #ImNoAngel Cacique intimates seeing a surge in sales and social media awareness. The retailer, which is pushing body positivity among its customers, has seen 7 million dollar in incremental sales since that message went out earlier this year, reversing eroding sales. […]
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J.W. Anderson leads British Fashion Award nominees
The British Fashion Awards, which take place on November 23 in London, has announced the nominees, with J.W. Anderson leading the pack with nominations in both the womenswear and menswear design categories. J.W. Anderson is up against Victoria Beckham and Christopher Kane in the Womenswear Designer category, while his competition for Menswear Designer is E. […]
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Beth Ditto launching first stand-alone fashion line
Singer Beth Ditto is launching her first stand-alone fashion collection globally on February 15 via her own e-commerce and with Selfridges in the UK. The eleven-piece plus-size collection is inspired by the Gossip singer’s love of vintage and combines vibrant pop-art prints in silks and rayons, with vintage-detail dresses, tailored pencil skirts, leggings, and hand-embroidered, […]
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How a sense of fineness can lead Prada to a bright future
Things are said to be looking gloomy for the Italian fashion house, but Miuccia Prada, the youngest granddaughter of Mario Prada and creative head of Prada and Miu Miu is convinced that the company is only going through momentary dip. The price of Prada’s stock has been decreasing immensely over the past year, dropping from […]
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How climate change affects the luxury fashion industry
Climate change will specifically affect luxury fashion because the industry is particularly dependent on raw materials, thus already feeling the impact of changes in climate and environment in terms of business disruptions and increasing costs. This finds a new report by French luxury goods holding company Kering and British consultancy Verisk Maplecroft titled “Climate Change: […]
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Jean Paul Gaultier parties down Paris Couture catwalk
Flamboyant showman Jean Paul Gaultier showed he still knows how to party Wednesday with a fashion collection celebrating one of the French capital’s mythic hang outs. The 63-year-old designer’s latest haute collection burst onto the catwalk with models sashaying through a replica of the swinging doors of Le Palace, the long defunct club that once […]
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Jonathan Anderson scoops two British Fashion Awards
Click:Pipe cutting machine Northern Irish designer was the toast of last night’s in London winning both the Menswear and Womenswear Designer of the Year awards for his fashion label J.W. Anderson. The double victory saw Anderson beat Christopher Kane and Victoria Beckham for the womenswear honour and Tom Ford and E Tautz in the menswear […]
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New York Fashion Week: Men’s – the evolution of formal wear
New York – On day 2 of New York Fashion Week: Men’s, designers displayed how traditional men’s formal offerings have evolved. First off, Mr. Joseph Abboud opened up the morning shows, and he brought Milan and Paris level patterns and detailing to his exquisite suiting pieces. There were floral patterned suits reminiscent of Alexander McQueen, […]
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