Fashion gets real with authenticity marketing
By London – Realism marketing. It is a new advertising tool utilised by brands to connect with consumers who are just like ‘them’ by engaging in authentic communication. It began with the now infamous Dove ‘Campaign for Real Beauty’ back in 2004, where ads featured real women rather than airbrushed models or celebrity spokespersons. Fashion has […]
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Asos searching for fashion tech start-ups
Asos Ventures, the corporate venture arm of online fashion retailer Asos, has launched a global search in partnership with Wayra UK to find the world’s most innovative fashion technology start-ups. The eight month long accelerator, which will be housed at Wayra’s London offices, is looking for “mature start-ups with a proven track record” of developing […]
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Luxury brands favour YouTube over Snapchat
London – Digital advertising and social media platforms are on top of the communications list for luxury brands, but it is YouTube, not Snapchat, which is garnering the greatest video audience. Firstly, YouTube succeeds in importance because of SEO and how people search for information. Snapchat videos are only a few seconds long, and often […]
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Alexander McQueen undergoes digital facelift
New York – Alexander McQueen has taken their website to a whole new level with plans to improve the shopping experience for their customers and add more frequent content. Currently, the website says “Alexandermcqueen.com is temporarily unavailable for site enhancements, we will return shortly and apologise for any inconvenience.” An announcement regarding the future of […]
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Hunkemöller ramps up expansion plan, thanks to support from new owners
It is full speed ahead for Dutch lingerie retailer Hunkemöller, now that the Carlyle Group has officially finished its acquisition of the company from its former owners PAI Partners. With the new owners firmly backing the high street retailer’s now three-year plan, which includes expanding its store portfolio network to count over 1,200 stores and […]
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BHS team launches #SaveBHS Campaign
As takeover rumours continue to swirl following British Home Stores (BHS) collapse into administration, the team of the 88-year retailers launches its own crusade to garner up support. The high street retailer has launched a national ‘guerrilla’ style campaign featuring the slogan ‘#SaveBHS’ and sees BHS projecting the hashtag on numerous landmarks across the UK. […]
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Fabletics introduces beachwear collection
London – Fabletics, the fashion activewear brand co-founded by actress Kate Hudson, is expanding this spring with the introduction of a debut beachwear collection, which will offer women performance, fashion and lifestyle items for the beach including the brand’s first dresses. “Fabletics was built on performance. Our customers love our compression and lifestyle fabrics, and […]
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Paris fashion rediscovers its rebel heart
Paris fashion has rediscovered its taste for rebellion with designers playing fast and loose not just with the old rules of couture but also with France’s ban on the full-face veil. The mould-breaking French label Vetements — the new darling of the fashion press — staged a show full of teenage revolt and defiance in […]
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Coming up – Inside the big fat wedding industry
The global wedding industry estimated to be worth over 300 billion dollars, is only growing bigger by the day. If we were to just take a look at this industry in Asian markets, which have traditionally been considered huge spenders when it comes to the D-Day, the splurging trend seems to have only followed an […]
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Karl Lagerfeld launching bridal jewellery
Karl Lagerfeld is to launch bridal jewellery in the UK, US, Canada and Australia, after entering into a licensing agreement with American jewellery manufacturer Frederick Goldman, Inc. The jewellery design will all be under the creative director of the Karl Lagerfeld fashion house and will feature engagement and wedding rings, all of which will feature […]
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