Catwalk models beware as Instagram builds new model army
By As catwalk stars criss-cross the globe for fashion week season, modelling agencies are increasingly using social media worldwide to scout out their new faces, to the alarm of some. Leading agencies such as IMG, Elite and Nevs and fashion houses including Marc Jacobs have all taken to sites such as photo-sharing service Instagram to recruit […]
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Public School shifts schedule to show men’s & women’s on Pre-Collection Calendar
London – New York fashion label Public School – led by Maxwell Osborne and Dao-Yi Chow – is set to move its catwalk show to June to align with the pre-collection calendar. In addition, the designers are set to combine their men’s and women’s collections into two single shows per year, following in the footsteps […]
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Spring/Summer 2017 Womenswear Key Seasonal Themes
As the current summer retail season hots up, Trendstop’s expert trend analysts have visited all the major international trade shows, compiling inspirational seasonal reports and evaluating the commercial value of each trend. This week, Trendstop bring Fashion United readers an exclusive insight into key trends that that will be driving the Spring/Summer collections of 2017. […]
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Fashion gets real with authenticity marketing
London – Realism marketing. It is a new advertising tool utilised by brands to connect with consumers who are just like ‘them’ by engaging in authentic communication. It began with the now infamous Dove ‘Campaign for Real Beauty’ back in 2004, where ads featured real women rather than airbrushed models or celebrity spokespersons. Fashion has […]
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Asos searching for fashion tech start-ups
Asos Ventures, the corporate venture arm of online fashion retailer Asos, has launched a global search in partnership with Wayra UK to find the world’s most innovative fashion technology start-ups. The eight month long accelerator, which will be housed at Wayra’s London offices, is looking for “mature start-ups with a proven track record” of developing […]
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Luxury brands favour YouTube over Snapchat
London – Digital advertising and social media platforms are on top of the communications list for luxury brands, but it is YouTube, not Snapchat, which is garnering the greatest video audience. Firstly, YouTube succeeds in importance because of SEO and how people search for information. Snapchat videos are only a few seconds long, and often […]
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Alexander McQueen undergoes digital facelift
New York – Alexander McQueen has taken their website to a whole new level with plans to improve the shopping experience for their customers and add more frequent content. Currently, the website says “Alexandermcqueen.com is temporarily unavailable for site enhancements, we will return shortly and apologise for any inconvenience.” An announcement regarding the future of […]
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Hunkemöller ramps up expansion plan, thanks to support from new owners
It is full speed ahead for Dutch lingerie retailer Hunkemöller, now that the Carlyle Group has officially finished its acquisition of the company from its former owners PAI Partners. With the new owners firmly backing the high street retailer’s now three-year plan, which includes expanding its store portfolio network to count over 1,200 stores and […]
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BHS team launches #SaveBHS Campaign
As takeover rumours continue to swirl following British Home Stores (BHS) collapse into administration, the team of the 88-year retailers launches its own crusade to garner up support. The high street retailer has launched a national ‘guerrilla’ style campaign featuring the slogan ‘#SaveBHS’ and sees BHS projecting the hashtag on numerous landmarks across the UK. […]
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Fabletics introduces beachwear collection
London – Fabletics, the fashion activewear brand co-founded by actress Kate Hudson, is expanding this spring with the introduction of a debut beachwear collection, which will offer women performance, fashion and lifestyle items for the beach including the brand’s first dresses. “Fabletics was built on performance. Our customers love our compression and lifestyle fabrics, and […]
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