Yoga, the latest craze in athleisure wear
By London – Yoga, once a physical and spiritual exercise discipline, is now a major source of fashion inspiration for numerous yoga, athleisure and fitness wear brands. Sportswear is the fastest growing sector in women’s ready-to-wear, and in the UK is expected to surpass 8 billion dollars by 2019, according to research company Key Note. In […]
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Shackleton brings 100 year-old Antarctic trek to life via Twitter
It was over 100 years ago that explorer and entrepreneur Sir Ernest Shackleton made his now-legendary trek across the Antarctic – an epic tale of survival and endurance which is being brought to life by the Shackleton Company through one of the most used mediums today – social media. #Shackleton’s epic escape from the Antarctic […]
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Zalando aims to become the "sports x fashion destination" for Europe
German fashion e-tailer Zalando has its fingers in many pies – ranging from its international fashion platform, to its personal, curated shopping service Zalon, to its premium webshop. As the fashion giant continues to grow across Europe and Zalando widens its net to appeal to even more consumers by strengthening its current focus as a […]
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Apple Music launches fashion channel
Fashion, music and technology are to be a new mix at Apple, who this week launched the Apple Music Fashion channel to its streaming platform containing songs curated by its first guest designer Alexander Wang. Apple has built a close relationship with fashion industry players over the past few years. In 2013, the company supplied […]
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Instagram Pit boosts Tommy Hilfiger’s social media presence
It was all aboard Tommy Hilfiger’s new business model, which saw its Fall 16 show with a first ever Instagram Pit, or InstaPit, an area usually revered for fashion photographers of leading publications such as Conde Nast’s Vogue and the New York Times. The InstaPit was created especially for social media influencers, those with big […]
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Amazon’s first live TV program is dedicated to fashion
US online giant Amazon on Tuesday announced its first live show for its streaming video service, a 30-minute show dedicated to fashion which will be free to all viewers. The show called “Style Code Live,” to air weeknights, “gives viewers a first-of-its-kind daily style and entertainment experience,” said executive producer Terence Noonan. “We’re live, interactive, […]
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H&M unveils campaign for World Recycle Week 2016
London – Swedish fast-fashion retailer H&M has unveiled its campaign video for the launch of its Featuring London-based artist M.I.A, the video is part of H&M’s larger campaign aiming to inspire customers to recycle their old or unwanted clothes. The fast-fashion retailer tapped M.I.A to write the song ‘Rewear’ exclusively for its World Recycle Week […]
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Lands’ End to launch sports range
Click:China Tour Agency London – Lands’ End is setting foot into the sportswear realm with the launch of its debut activewear range on Tuesday. The new collection is said to have been inspired by the brand’s heritage, as well as Land’s End chief executive officer and president, Federica Marchionni’s own energetic lifestyle. Known as Lands’ […]
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Georgia Kousoulou launches debut swimwear collection
The Only Way Is Essex star Georgia Kousoulou has released her debut swimwear collection, Summer Dreams By Georgia K, marking her first foray into the fashion sphere. The collection comprises of bikinis, one-pieces as well as beach skirts, kimonos, beach trousers and sunglasses, which are all available in sizes 6 to 16. Launching exclusively online, […]
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Rihanna and Dior collaborate on sunglasses
Iconic fashion house Dior still has not found a replacement for former creative director Raf Simons, but, in the meantime, the show must go on. The star of Dior’s next show will be musician Rihanna. She has designed a range of sunglasses for the brand centered around a futuristic theme. The collection is simply titled […]
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