Former fashion mogul Pierre Berge lashed out Wednesday at designers
creating Islamic clothing and headscarves, accusing them of taking part in
the “enslavement of women”.
The French businessman, partner of the late fashion legend Yves Saint Laurent,
took aim at the wave of big fashion chains that have followed the Italian
designers in catering specifically to the Muslim market.
“I am scandalised,” he told Europe 1 French radio. “Creators should
have nothing to do with Islamic fashion. Designers are there to make women more beautiful,
to give them their freedom, not to collaborate with this dictatorship which
imposes this abominable thing by which we hide women and
make them live a hidden life.”
“Renounce the money and have some principles,” he declared, turning on the new
trend for “modest” Muslim-friendly lines. Earlier this year Dolce & Gabbana
became one of the first major western brand to aim at capturing a corner of
the Islamic fashion market — estimated to be worth 260 billion US dollars
(230 billion euros) — with its Abaya range. It included 14 abayas or
ankle-length dresses, which it matched with embroidered headscarves and
hijabs.
Swedish high street giant followed their lead, using a veiled Muslim women
in its advertising campaign, with the Japanese brand earlier this month
announcing it would begin selling hijabs in its London stores.
British department store group Marks & Spencer has also put its toe in the
water,
marketing full-body “burqini” swimming costumes in its online store. Last
year Zara, Tommy Hilfiger, Oscar de la Renta and Mango all launched varyingly
“modest” collections to coincide with the holy Muslim month of picking up on the success of a small line the previous year.
But Berge, 85, who ran the Yves Saint Laurent fashion house for four decades,
decried their “opportunism”. “These creators who are taking part in the
enslavement of women should ask
themselves some questions,” he added. “In one way they are complicit, and
all this to make make money. Principles should come before money,” Berge
argued.
“In life you have to chose the side of freedom,” he said. Rather than
covering women up, “we must teach (Muslim) women to revolt, to take their
clothes off, to learn to live like most of the women in the rest of the
world. “It’s absolutely inadmissible. It is not tolerable,” he told the
radio
station.
Berge — who spends most of his time in Muslim-majority Morocco — said: “I
am definitely not an Islamophobe. Women have a right to wear headscarves,
but I do not see why we are going towards this religion, these practises
and mores that are absolutely incompatible with our western freedoms.”
(AFP)