British resortwear label Prism has launched its pre-autumn/winter 2016
collection with its first app, PRISMoji, showing the brand’s collection of
swimwear, cover-ups, eyewear and its signature espadrilles in emoji
form.
The free app, available to download from the Apple Store, aims to
presents a 360 degree view of the Prism lifestyle. Alongside the full
current collection of swimwear, sunglasses and sandals, it also features
other characters, including celebrity fans Kate Moss, Rihanna, Beyonce and
Tinie Tempah wearing their favourite Prism styles.
The accessories brand was founded by former fashion editor Anna Laub in
2009 and started off as an eyewear specialist, before expanding to include
swimwear, resortwear and espadrilles, which have become a signature piece
for the label.
In 2014, the brand opened its first flagship store on Chiltern Street in
London, and won the Emerging Accessories Designer at the British Fashion
Awards.
Images: courtesy of Prism