Rihanna to show Fenty Puma during Paris Fashion Week

Rumors have been swirling since it was brought to the attention of the
fashion industry that Rihanna’s Fenty Puma line was not on the New York
Fashion Week calendar this season. Speculation began that she would be
showing at Paris Fashion Week.

Now, the rumors have been confirmed. Rihanna has scheduled two Fenty Puma
presentations for September 28 at 7:30 and 8:30 p.m.

“It’s a dream for me to be able to present my second collection of Fenty
Puma by Rihanna in Paris,” said Rihanna to WWD. She is also Puma’s creative
director. “I approached this season very differently and felt the theme and
concept was best suited for one of my favorite cities, Paris.”

The collection is to be presented to buyers, press, influencers and the
world in a unique, intimate and very different way befitting of the
collection’s direction, style and its namesake creative director,” Fenty
Puma said in a statement.

Excited to
announce that my Spring/Summer 2017 FENTYxPUMA collection will show at
Paris Fashion Week September 28 and will livestream on @TIDAL at
FENTY.TIDAL.com #FENTYXPUMA #PFW #TIDALXRIHANNA

A photo posted by badgalriri (@badgalriri) on Sep 20, 2016 at 6:53pm
PDT

The presentations will be live streamed by Tidal.

The small controversy that the Fenty Puma show has run into is that it
could affect the attendance at the Lemaire and Vionnet shows on the
calendar for 7 and 8 p.m.

In 2014, Kering, which owns Puma, signed Rihanna to a three-year contract
deal. The Fenty collection takes its name from Rihanna’s legal last name,
with her legal name being Robyn Fenty.

Her fur slides sold out at retail, which comes as no surprise given her
status as a fashion icon.