Rihanna’s Fenty for Puma collection will now be offering their fuzzy slide
in a grey colorway. The grey slide will be released on Puma’s website and
in select stores on August 5. It will be priced around 88 dollars.
The fuzzy slide was offering in black, pink, and white originally. The past
two releases have sold out. In light of consumer demand, the grey slide
will be released along with a third shipment of the three original color
ways.
The slides have been one of the biggest hits of the Fenty for Puma
collaboration. They sold out in one day when they were introduced in April.
They were restocked in advance of the July 4 holiday weekend. Puma had said
that new colors would be arriving later in the season.
Rihanna has really helped the German activewear brand increase their
popularity. Her high-top trainers and creeper styles for the brand have
also been top sellers.
In addition to the boost the brand has gotten from Rihanna’s fame, they are
sponsoring athletes for the Rio Olympic Games like Jamaican Olympic
Champion Usain Bolt. Typically, association with an Olympic athlete is
known to help a brand’s sales.
Puma is also in the middle of a re-branding and category expansion effort.
In June, the Kering-owned firmed teamed up with New York City Ballet to
become the company’s official offstage outfitter. In June, they also named
Kylie Jenner, Young Thug, YesJulz, Khalif, and Aaquil Brown as the faces of
their suede collection.
photo via Kith NYC website