Ripe Maternity, Australia’s leading maternity and nursing brand, is
launching with UK mother and baby retailer Mothercare. The Australian brand
is set to introduce its Spring/Summer 2016 to Mothercare stores across the
country as well as it online store on Thursday, February 11, marking the
brand’s official UK debut.
“2016 marks the 20 year anniversary of our amazing and much loved brand and
we’re super excited to be launching in the UK with such an Iconic British
brand at such a special times,” said creative director and co-founder Lisa
Balakas. Ripe Maternity, which currently counts seven stand alone stores in
Australia in addition to over 200 international stockists, attributes much
of its success to its extensive collection of trendy nursing styles.
“It’s a market that tends to be forgotten and women still want to feel and
look great whilst breastfeeding,” adds Balakas. Founded in 1996 by duo Lisa
Balakas and Kate Beaconfield, the brand aims to provide pregnant women with
apparel that suits their lifestyle.