Italian fashion brand Roberto Cavalli recently just revamped its online
presence. The brand launched robertocavalli.com with an e-commerce store
that is available to shoppers in the US and the UK.
What differentiates the re-launch from its previous site is the brand’s
newly operating pay-and-collect system. Through the site, customers can
find the items of their choice online and then find the nearest store for
pick-up. This serves as a way for the brand to be more reactive to emerging
shopper habits. “It is a full responsive platform adapting to the habits of
modern users, who ever-more frequently prefer connected mobile devices to
get the news and purchase,” Renato Semerari, chief executive officer of the
Cavalli Group, told WWD. This way, the website can now serve as more
interactive element for Roberto Cavalli shoppers.
In addition, the website will also have more content that delves into the
brand’s history and key players. The website will have an extra section
dedicated to creative director Peter Dundas, highlighting behind-the-scenes
information. The website will also release other engaging content for its
users. “This will give clients across the world the change to follow the
shows live, discover the behind the scenes, and browse online the entire
[collections],” Semerari told WWD.