Style.com, Condé Nast’s e-commerce and omnichannel shopping platform,
has officially started a countdown to its launch on social media.
The new , is expected to launch in September,
and will be a “curated luxury shopping experience” that will act as a
standalone website as well as a “shopping overlay” on Vogue.co.uk and
GQ.co.uk, a short statement confirmed.
To promote the relaunch of the site it has began a series of digital
teasers on its social media platforms, where it poses the question “What is
Style.com?” alongside other “bold, modern and abstract statements” that
feature the work of collage and abstract artists to get the message across
to “build intrigue and create visual interest in the launch”.
The e-commerce’s fashion director , who joined the project in
November last year, took to Instagram to tease the site with a short video
that calls for people to sign up to the site to find out more.
A video posted by yasminsewell (@yasminsewell) on Jul 13, 2016 at 10:01am PDT
Condé Nast first announced its plans to rebrand Style.com in April 2015.
It was suppose to launch that following autumn, however, it has been
delayed by nearly a year. The London-based site will now initially launch
in the UK in September, followed by the US and a Europe-wide launch a
following weeks later.When the new Style.com ecommerce platform launches, readers will be able
to scan items in the print Vogue and GQ magazines with their devices to
make a purchase, shortening the path between editorial and commerce. The
site will eventually encompass all Condé Nast titles internationally.Along with women’s and men’s fashion, Style.com is expected to sell
luxury beauty, travel services and technology from between 100 and 200
brands.