Online fashion retailer Asos is set to follow in the footsteps of fellow
retailers Topshop and H&M with the launch of its first talent competition,
aimed at cultivating young, British designers.
Named Asos Fashion Discovery, the competition is part of the retailer’s
ongoing commitment to support up and coming designers registered in the UK.
The competition sees the retailer seek out the best emerging talents in the
fashion industry, as they are on the “lookout for originality,
commerciality, personality and entrepreneurial flair.”
The competition will see two winners each recieve a cash prize of 50.000
pounds to help develop their brands, as well as mentoring support from Asos
for 12 months and the opportunity to sell an edit of each of their brand’s
collection on Asos.com for three seasons.
A photo posted by ASOS (@asos) on Apr 11, 2016 at 7:13am
PDTPotential applicants can now apply online until May 22, and longlisted candidates be contacted by June 24. Then a judging panel,
consisting of Nick Beighton, CEO at Asos, Julia Sarr-Jamois, senior fashion
editor at i-D and Andrew Davis, creative director at Wonderland, will then
select 12 brands for the shortlist, which will be attend a panel interview
at Asos headquarters in October before announcing the final two winners on
October 20, 2016.The competition is open to UK registered fashion companies which have been
trading for less than five years at www.asos.com/fashion-discovery.
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