London – The Woolmark Company, the global authority on wool, has opened a Wool
Resource Centre in Hong Kong to help present new opportunities for the
local textile industry, as well as to “inspire, connect and educate global
brands”.
The multi-functional space, located in Kowloon Tower Landmark East
building, marks a global hub for the Woolmark Company dedicated to product
and process innovation to be used by all of its partners throughout the
supply to discover the versatility of Australian Merino wool.
The Wool Resource Centre provides market intelligence, technical
innovations and sourcing information for woolgrowers, spinners, knitters,
retailers, designers, students and garment makers who are interested in
working with Australian Merino wool.
As part of its interactive program, The Woolmark Company will also host
seminars and training workshops to anyone who is passionate about
understanding the unrivalled properties of wool.
The space designed by Hassell Studio features six separate zones
including open-plan workspaces, a meeting room, an auditorium, a library
and a showroom.
Commenting on the opening, The Woolmark Company managing director Stuart
McCullough said: “Woolgrowers can use the centre for industry
presentations; supply chain partners can showcase their product or host a
launch, and designers can find inspiration and touch and feel the latest
and greatest in wool.
“Importantly, it also connects the Hong Kong office of The Woolmark
Company with global players in the wool industry, acting as a permanent
trade space with the aim to assist visitors improve business relationships
and commercial outcomes.”
Image: The Woolmark Company