American sportswear company Under Armour just made its first move into
mobile. The activewear brand recently launched its versatile app
introducing a fusion between e-commerce and fitness programs.
The new app’s function first and foremost is to provide its users with a
way to shop in a hassle-free way. Similarly to shopping on a website, the
UA Shop allows customers to shop Under Armour’s gear through their phones.
Additionally, the app will have access to fitness platforms such as UA
Record, MapMyFitness, Endomondo and MyFitnessPal. “This app was created to
maximize our digital platform and complement our existing in-store
experiences by bringing consumers a way to find the product they want, when
they want it,” senior vice president of revenue Jason LaRose said in a
statement. The app integrates data from the world’s largest digital fitness
community which allows Under Armour to provide a more personalized, unique
shopping experience. The app also includes workout history, previous
purchase history, and athlete inspiration for their users. “We are now able
to provide custom experiences across our various categories specific to our
diverse customer base,” LaRose said.
The Baltimore-based retailer is known for its performance gear and apparel.
Venturing into new territory, UA Shop serves as the company’s first
official interactive app. The app will be able to bring its merchandise
including apparel, footwear, and equipment together in one, convenient
place. Because of the app’s unique DNA, UA Shop serves as the only existing
retail app that is powered by health and fitness information of over 170
million members internationally. The app is currently available from the
App Store and will soon be available through Google Play.