Avant-garde luxury fashion brand Viktor & Rolf is launching its first
official bridalwear collection in partnership with Justin Alexander, an
award-winning bridal designer and manufacturer.
The bridalwear line is to be called ‘Viktor&Rolf Mariage’, which the
brand states utilises the French pronunciation of ‘Marriage’ to pay homage
to the brand’s Parisian home, and will officially launch during New York
Bridal Week in October.
The Dutch duo have said that they are “leveraging” Justin Alexander
decades of bridal industry expertise with the partnership, while ensuring
that it adheres to its three key brand pillars, “unexpected
elegance, conceptual glamour, and provocative couture,” to make a
collection of dresses that each have an “individual, autonomous character”.
Commenting on their debut bridalwear line, Viktor & Rolf designers,
Viktor Horsting and Rolf Snoeren said: “We have always been fascinated by
wedding dresses. A wedding dress is like a story, a small universe in its
own right. It is an icon of one of life’s most precious moments.
“Each dress in this collection has an individual, autonomous character.
Our love for wedding dresses is evident considering the many times we have
designed them throughout the years.”
The Viktor&Rolf Mariage collection will launch with a range of original
styles highlighting “sculptural and outspoken elements,” including
voluminous tulle creations, Viktor&Rolf’s iconic bow signature and opulent
handcrafted embroideries, in what the two brands have said will be a
“romantic collection of classic and feminine designs with a surreal
twist”.
Viktor&Rolf have previously designed a custom wedding gown for Princess
Mable of Orange-Nassau for her 2004 nuptials to a member of the Dutch royal
family, and they created budget wedding dresses as part of their H&M
collaboration in 2006.
Justin Alexander president, Justin Warshaw added: “With this exclusive
collection, we look forward to bringing Viktor&Rolf’s iconic designs to
life and adding another great brand to our portfolio.”
American bridal company Justin Alexander designs and manufacturers mid
to high-end wedding dresses under five collection labels, including Justin
Alexander, Justin Alexander Signature, Lillian West, Sincerity Bridal and
Sweetheart Gowns. The company is sold by more than 1,000 authorised
retailers worldwide and has offices in New York, New Jersey, London,
Rotterdam, and Hong Kong.
For all reads about Bridalwear, click . Read also about the size of the bridal fashion industry in .
Image/sketch: courtesy of Viktor&Rolf Mariage