Hundreds of West Ham fans met outside the Aquatic Centre in the Olympic Park to stage a peaceful protest against the current owners on Saturday.
The Hammers take on Everton at the London Stadium, but plenty of fans travelled to Stratford well before the three o’clock kick-off to make their voices heard.
In the ten years since David Gold and David Sullivan took control of the east London side, certain sections of supporters have become disillusioned with the current regime.
After leaving the historic Boleyn Ground to move to Stratford in 2016, West Ham have been involved in three relegation battles in the ensuing four seasons.
Despite promises of a ‘world class team for a world class stadium’, the Hammers are dangling precariously above the relegation zone at the time of writing and have made just one signing in the January transfer window – bringing No.2 goalkeeper Darren Randulph back to the club.
And in what is seen as the most effective way of voicing their displeasure, fans have flocked to the ground early to protest – as you can see in the video, above.
David Gold spoke exclusively to talkSPORT this week and admitted he was ‘disappointed’ the club had not achieved more during his tenure.
“I’ll start off by saying that after ten years I’m a bit disappointed that we have not achieved more,” he told reporter Ian Abrahams.
“I would have loved to get to a cup final and I’m still hopeful in my lifetime.
“I still say the best thing we’ve done since we’ve been here is take the club to the Olympic Stadium. I know there are a lot of fans that loved Upton Park, nobody loved Upton Park more than me.
“I actually played 20 games as a young player at Upton Park – you can imagine the wonderful experience and those memories will never leave me.
Taking West Ham to the London Stadium is the best thing we've done – David Gold speaks to talkSPORT's Ian Abrahams
“And in actual fact, when it was first mooted that we were interested in the Olympic Stadium and that it would mean leaving Upton Park, my thoughts were ‘I don’t want to leave Upton Park’. All my memories, all my young life as a young man all revolved around Upton Park.
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“I loved Upton Park, and I didn’t want to leave because of my memories.
“But then I suddenly realised 90 per cent of Upton Park was completely different to my early memories – the chicken run had gone, the urinals had gone… it had completely changed.”