The Woolmark Company has teamed up with Chinese fashion brand Comme Moi to
produce a five-piece Australian wool-themed capsule collection entitled
“China Rouge.” Comme Moi was launched by Lu Yan, one of China’s first supermodels.
The collection will be presented on July 4 in Beijing as part of the Comme
Moi fall/winter show at the Yintai Centre.
Comme Moi’s partnership with Woolmark amplifies the growing presence and
power of contemporary fashion designers. Whereas China was once viewed as
the fashion factory capital of the world, now Chinese designers are
starting to make their rise and get China seen as the next design capital.
Shanghai Fashion Week is growing, although it is far from rivaling other
major Fashion Week’s like New York or Paris, but the presence is there, and
it gets Chinese designers the attention of media and buyers. At New York
Fashion Week last February, there was an entire runway show dedicated to
designers from Hong Kong titled Fashion Hong Kong. China’s power in the
fashion sphere is growing, and companies like Woolmark are another feather
in the country’s designer cap.