WWE stock jumped an astonishing 15.4% today, closing at $50.31 after news broke that NBC Universal had offered the company a new deal for their flagship show Monday Night Raw that stands to generate more than $400 million per year.

As reported, with rights fees for Raw expected to nearly triple, NBCU will be dropping their exclusive contract with Smackdown Live, leaving WWE open to negotiating with other networks. Fox is expected to make a major offer with the show potentially landing on FS1, as they will be losing some of their UFC programming to ESPN+ when their current contract expires.

According to a new report from Variety.com, two other big players in the race currently are Amazon and Facebook, with the later already establishing a working relationship with WWE earlier this year through the launch of the Mixed Match Challenge.