Los Angeles – Although Zara’s recently been under fire for allegations with copyright
infringement, it seems the fast-fashion retailer has also been working on
other ventures. Recently, the on-trend brand has introduced its newest
sustainable collection: Join Life.
The collection features a number
of styles including contemporary designs made from sustainable materials.
The apparel is made from recycled wool, sustainable Tencel, and organic
cotton as cited on Zara’s website. These products are also made with forest
friendly and animal friendly materials. “Our goal is for our products to
become increasingly more sustainable,” the website states.
The brand’s site also
states that its products meet health, safety, and environmental
sustainability standards. In addition to offering these new eco-friendly
options, the store states that now customers can bring in old clothes for
recycling, with the hashtag #joinlife as a motto for this movement.
The Join Life
movement also seems to drive Zara into a different direction. On its
website under the “Join Life” category, the website states that 84 perecent
of the energy that their website consumes comes from “renewable resources
that respect the environment.” Also, 50 percent of their stores are already
eco-efficient.
It seems that Inditex,
parent company of Zara, is strengthening its sustainability commitments
planning to improve this area in the fashion industry over time. Besides
offering clothing that is sustainable, the company seems to be changing its
resources and making sure that all processes from its storefronts to its
suppliers is also environmentally friendly.
The plan stated on
wateractionplan.com carefully outlines Zara’s Join Life initiative.
Developed by the environmental sustainability team at Inditex, the Zara
Join Life process shows the necessary steps the company needs to take to
lead in sustainability in fashion. Throughout Zara’s website, the brand
also carefully outlines each way it’s making strides in this direction.
Zara’s new sustainable approach could be an honest approach for bettering
the environment. How the company will continue to improve in this area
remains to be seen.
Photos: Zara