The Elon Musk takeover of Twitter has surely left thousands of its employees sleepless. But, not this employee.
Amid all the lay-off drama, a picture of a Twitter employee sleeping on the floor at company’s office caused quite a stir on the social media platform last week. For many, the picture signified the consequence of Musk’s strict deadlines thrust upon employees.
Interestingly, the employee in question, Esther Crawford, who went viral globally, didn’t suffer any consequence, and was among the fortunate ones who survived the mass lay-offs, Business Insider reported.
While many on Twitter had empathised with her, others had questioned her work ethic. No matter what the public sentiment says, Crawford’s job seems to be safe at the moment.
As thousands of Twitter staff tweeted farewell to the company on Friday, Crawford gave an update on the company’s plans for Twitter Blue — a service that would allow users to pay for verification and other features for $7.99 per month. Previously, the company had offered Twitter Blue for $2.99 per month as a service that would allow users to access special features like editing tweets or reducing ads.
“The new Blue isn’t live yet — the sprint to our launch continues but some folks may see us making updates because we are testing and pushing changes in real-time,” Crawford tweeted on Friday afternoon. “The Twitter team is legendary. New Blue… coming soon!”
The new Blue isn’t live yet — the sprint to our launch continues but some folks may see us making updates because we are testing and pushing changes in real-time. The Twitter team is legendary. New Blue… coming soon! https://t.co/ewTSTjx3t7
— Esther Crawford ✨ (@esthercrawford) November 5, 2022
Ultimately, Crawford’s night at the office echoes Musk’s goals for productivity.
“When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork,” she tweeted on Wednesday.
When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork https://t.co/UBGKYPilbD
— Esther Crawford ✨ (@esthercrawford) November 2, 2022
Crawford has been the director of product management at Twitter for nearly two years, according to her LinkedIn profile. The Information reported last week that the manager “appears to be rising in prominence” at Twitter since Musk completed his purchase.
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