Los Angeles – Levi’s, premium clothing brand all about denim, just
recently teamed up with a similarly denim-obsessed website. Website Jean
Stories paired with Levi Strauss & Co. to create a high-end denim
collaboration.
The capsule collection entitled “Levi’s x Jean Stories Collection” totals
100 pieces that are available through the Levi’s e-commerce site. The
collection became available on Wednesday, October 21. Together, the two
released the fall collection introduced their favorite 700 Series fit. The
limited-edition collection was a partnership between the e-commerce and
editorial sites. Florence Kane and Jane Bishop, the dynamic pair behind
Jean Stories, used their love and passion for denim (shown throughout their
website) to help bring in a unique take on the collection. “It was really
fun to work on their spin and take on our new 700 series for women,” Karyn
Hillman, chief product officer of Levi’s, told WWD.
The two brought distinctly creative concepts for the limited-edition
collab. In reminiscing with her own favorite pair of jeans, Bishop brought
her “beloved pair of 517s, a staple of her wardrobe since age 19,”
according to Vogue.com. The pair had to be rehashed and reworked due to
zipper and pocket repairs. “They’re like a living, breathing organism,”
Bishop told Vogue.com. From that quip, the pair became reinvented into the
721 Skinny High-Rise fit. Unlike Bishop, Kane didn’t dig up an old pair of
Levi’s. Instead, her contribution on personal style came from her need to
have a clean, “slightly distressed” pair of denim. According to Vogue, the
result was the lower-rise dark-wash 711 Skinny fit jeans.
The inspirations for the line came behind a love of jeans, so the
collection is a full interpretation of that. Each pair is handmade at the
San Francisco-based Levi’s lab within a 24-hour period. Each specific pair
is crafted with meticulous attention to detail. In total, the capsule
collection will only release 100 pairs due to craftsmanship demands. Of the
100, the two styles will be made up (50 of each pair). The collection
retails for 250 dollars and is currently available through Levi’s
e-commerce site.
However, this isn’t Levi’s first collaboration of the year. Besides
reinventing vintage, classic styles, Levi’s has paired with other companies
to establish a route in sustainability. In September, the brand joined with
start-up to pay royalties for Levi’s secondhand
garments. The brand, launched last year, is known for their sustainable,
vintage denim. Together, the two came up with way to reconstruct their
denim in an eco-friendly way. Also, earlier this summer, Levi’s also
announced their new . Paving the way for
their green footprint, the campaign announced that Levi Strauss & Co.
stores or outlets would take in clean, dry garments in exchange for a
discount. Since then, the collaboration with Jean Stories has been the
brand’s first action in releasing a new collection.
Levi’s has been established as a company since 1853. As inventors of the
first original, blue jeans, the company is known for their high-quality
staple product. In addition to jeans, the company offers khaki pants,
apparel, and more. Founded by Levi Strauss, the iconic brand became known
for its quintessential invention of the American blue jean. The company
currently employs more than 17,000 people worldwide and supports brands
such as Dockers and Denizen. The company operates over 2,800 stores
globally. The company’s revenue was reported in 2013 as 4.68 billion
dollars.
Photos: Levi’s